Extraordinary with Tobias Dahlberg

Extraordinary with Tobias Dahlberg

In a world where being average no longer works, success in branding, business and life requires us to raise our standards, to become extraordinary.
In this podcast, entrepreneur and strategist Tobias Dahlberg shares ideas, inspiration, strategies and tactics that will help you build an extraordinary brand and business, hopefully even an extraordinary life.

Tobias is the founder and CEO of Wonder Inc., a leading strategic brand and design consultancy in the Nordic region. His work has been featured in Business Insider, Wallpaper Magazine, Centurion and Condé Naste Traveller. You can find more of his content on Youtube, Instagram Facebook, LinkedIn and Twitter @tobiasdahlberg.

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    Innovation by Design with Alyssa from Wonder Design Lab

    In this episode I talk to my colleague and Strategic Design Director Alyssa Stoisolovitch, who heads Wonder Design Lab - a "playground for innovation" with strong roots in lean design. We talk about different types of innovation approaches, about what companies typically struggle with, and how you can innovate with higher success rates at lower cost and shorter time.

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    Shifting Ahead with Allen Adamson

    In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests.

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    Branding with Purpose - with Brian Sooy

    How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!

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    The Fear of Public Speaking and How to Overcome It.

    Public speaking is one of the things people fear more than dying. I know, because I was one of them. In this episode I share we experience of how to get over the fear of public speaking. The solution, as you will hear, is very simple. All it takes is progressing in small steps, building confidence through practice. In this episode I also include a recent keynote I delivered in Stockholm. The speech starts at around 6 minutes.

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    Branding with Marty Neumeier - Part 2/2

    This is the second part of the Marty Neumeier interview. Marty is the author of The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius and The Brand Flip. In this episode we discuss the core principles of brands and branding, and we also talk about creativity and the process for innovation. Hope you enjoy!

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    Branding with Marty Neumeier - Part 1/2

    I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. It does not get better than this. Enjoy!

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    Brand Intervention with David Brier

    Great brands are built around great ideas, not great products. In this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there.

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    Motivation and Mastery. Qualities of the Extraordinary.

    Why are so few people truly motivated? How do you find that inner drive? Why are so many short-sighted and forget that mastery is the secret to becoming extraordinary, becoming creative and fulfilled? I share my late night wisdom on these two topics.

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    How to Create Transformational Change - with Lior Arussy

    Why are so many companies mediocre? Why do 9 out of 10 companies fail at transformation? This week, consultant, speaker and author Lior Arussy from Strativity Group answer these and many more questions related to customer-centric change and business transformation. Packed with good ideas and wisdom Lior draws many insights from his new book Next Is Now - 5 Steps for Embracing Change (available on Amazon). Hope you find this as valuable and insightful as I did.

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    Brand Culture with Denise Lee Yohn

    Culture has become one of the most, if not the single most critical driver of brand and business success. In this episode brand expert Denise Lee Yohn shares the best insights from her two bestselling books, What Great Brands Do, and her latest book Fusion. Highly insightful, very practical advice for anyone who wants to build a great brand.

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