In a world where being average no longer works, success in branding, business and life requires us to raise our standards, to become extraordinary.
In this podcast, entrepreneur and strategist Tobias Dahlberg shares ideas, inspiration, strategies and tactics that will help you build an extraordinary brand and business, hopefully even an extraordinary life.
Tobias is the founder and CEO of Wonder Inc., a leading strategic brand and design consultancy in the Nordic region. His work has been featured in Business Insider, Wallpaper Magazine, Centurion and Condé Naste Traveller. You can find more of his content on Youtube, Instagram Facebook, LinkedIn and Twitter @tobiasdahlberg.
In this episode of Extraordinary, I talk to fellow brand strategist Matt Davies from the U.K. He is the author of a book called Storyategy, which is a great guide for how to storytelling and archetypes to turn your purpose and values into a strong, differentiated brand.
Connect with Matt Davies:
Buy his book Storyategy
Also, check out my new online training and coaching program called Brand Transformation Masterclass at www.thefutureacademy.com
p.s. and please leave a review if you like the podcast!
In this episode of The Extraordinary Podcast, I share what I've been working on behind the scenes for the last months. It's been my dream for over 5 years, and I am finally getting this thing off the ground. In this episode, I share my new plan, which excites me insanely much, and give you an overview of building an extraordinary brand.
In this episode I interview the great Chip Conley - the man who disrupted the hotel industry, twice. Chip first founded his own boutique hotel group, and grew it into 50 hotels, then sold it and later joined Airbnb to disrupt the industry another time. In this episode, Chip shares his ageless wisdom and he gives us a peep into his new book called Wisdom at Work - The Making of a Modern Elder.
There is so much great wisdom in this episode. Make sure you subscribe and share with someone you think needs to hear Chip's messages.
Welcome to season two of the Extraordionary podcast! In this opening episode I reflect on last year, and talk about the future direction of the podcast. And hopefully I inspire you to take a few moments to reflect on what it is you really want from this year. Have a great year 2019!
How can you avoid pitching and price your services higher? If you are someone who makes a living from selling creative services (or any professional services) this episode is pure gold. I had the privilege to talk to Blair Enns, founder and CEO of Win Without Pitching, a training and coaching company with a focus on helping creative firms learn how to sell and price their services. Blair shares brilliant insights from his two books, The Win Without Pitching Manifesto, and Pricing Creativity - A Guide to Profit Beyond the Billable Hour.
One of the most fundamental things for any business, or any relationship, is the ability to connect. In this episode, I talk about how you can develop the foundation for creating that connection you need to build a strong brand and business. That thing is empathy. Follow these three steps and gain that critical insight into the minds and hearts of your customers.
In this episode I am joined by Vanessa Elle, a brand consultant based in Montreal, Canada. For our talk, I collected five questions that I often hear from entrepreneurs and small businesses. We both share our answers to these frequent questions, which range from "How do I get started" to "How will I get noticed among big competitors". Hope you enjoy the episode! And don't forget to subscribe and leave a review ;)
Why is it so hard to get things done? What is it that makes us procrastinate? How do we stay motivated and overcome doubts and fear?
It takes more that getting the mechanics right. In this episode I talk about how to get the psychology right in order for you to have the energy to take non-stop action. My personal mission is to help you expand your potential and be extraordinary, and one of the very fundamental things to achieving anything is getting your psychology right.
In this episode I talk to my colleague and Strategic Design Director Alyssa Stoisolovitch, who heads Wonder Design Lab - a "playground for innovation" with strong roots in lean design. We talk about different types of innovation approaches, about what companies typically struggle with, and how you can innovate with higher success rates at lower cost and shorter time.
In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests.
How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!