Extraordinary with Tobias Dahlberg

Extraordinary with Tobias Dahlberg

In a world where being average no longer works, success in branding, business and life requires us to raise our standards, to become extraordinary.
In this podcast, entrepreneur and strategist Tobias Dahlberg shares ideas, inspiration, strategies and tactics that will help you build an extraordinary brand and business, hopefully even an extraordinary life.

Tobias is the founder and CEO of Wonder Inc., a leading strategic brand and design consultancy in the Nordic region. His work has been featured in Business Insider, Wallpaper Magazine, Centurion and Condé Naste Traveller. You can find more of his content on Youtube, Instagram Facebook, LinkedIn and Twitter @tobiasdahlberg.

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    Brand Storytelling with Matt Davies

    In this episode of Extraordinary, I talk to fellow brand strategist Matt Davies from the U.K. He is the author of a book called Storyategy, which is a great guide for how to storytelling and archetypes to turn your purpose and values into a strong, differentiated brand.

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    Transforming your brand and business. Yep. I am doing it.

    In this episode of The Extraordinary Podcast, I share what I've been working on behind the scenes for the last months. It's been my dream for over 5 years, and I am finally getting this thing off the ground. In this episode, I share my new plan, which excites me insanely much, and give you an overview of building an extraordinary brand.

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    Chip Conley - Disruptor and Modern Elder

    In this episode I interview the great Chip Conley - the man who disrupted the hotel industry, twice. Chip first founded his own boutique hotel group, and grew it into 50 hotels, then sold it and later joined Airbnb to disrupt the industry another time. In this episode, Chip shares his ageless wisdom and he gives us a peep into his new book called Wisdom at Work - The Making of a Modern Elder.

    There is so much great wisdom in this episode. Make sure you subscribe and share with someone you think needs to hear Chip's messages.

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    Season Two Opening

    Welcome to season two of the Extraordionary podcast! In this opening episode I reflect on last year, and talk about the future direction of the podcast. And hopefully I inspire you to take a few moments to reflect on what it is you really want from this year. Have a great year 2019!

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    How To Sell Creative Services with Blair Enns

    How can you avoid pitching and price your services higher? If you are someone who makes a living from selling creative services (or any professional services) this episode is pure gold. I had the privilege to talk to Blair Enns, founder and CEO of Win Without Pitching, a training and coaching company with a focus on helping creative firms learn how to sell and price their services. Blair shares brilliant insights from his two books, The Win Without Pitching Manifesto, and Pricing Creativity - A Guide to Profit Beyond the Billable Hour.

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    How to Truly Connect with Customers.

    One of the most fundamental things for any business, or any relationship, is the ability to connect. In this episode, I talk about how you can develop the foundation for creating that connection you need to build a strong brand and business. That thing is empathy. Follow these three steps and gain that critical insight into the minds and hearts of your customers.

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    Brand Building for Entrepreneurs and Small Businesses with Vanessa Elle

    In this episode I am joined by Vanessa Elle, a brand consultant based in Montreal, Canada. For our talk, I collected five questions that I often hear from entrepreneurs and small businesses. We both share our answers to these frequent questions, which range from "How do I get started" to "How will I get noticed among big competitors". Hope you enjoy the episode! And don't forget to subscribe and leave a review ;)

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    The Psychology of Getting Things Done

    Why is it so hard to get things done? What is it that makes us procrastinate? How do we stay motivated and overcome doubts and fear? It takes more that getting the mechanics right. In this episode I talk about how to get the psychology right in order for you to have the energy to take non-stop action. My personal mission is to help you expand your potential and be extraordinary, and one of the very fundamental things to achieving anything is getting your psychology right.

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    Innovation by Design with Alyssa from Wonder Design Lab

    In this episode I talk to my colleague and Strategic Design Director Alyssa Stoisolovitch, who heads Wonder Design Lab - a "playground for innovation" with strong roots in lean design. We talk about different types of innovation approaches, about what companies typically struggle with, and how you can innovate with higher success rates at lower cost and shorter time.

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    Shifting Ahead with Allen Adamson

    In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests.

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    Branding with Purpose - with Brian Sooy

    How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!

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    The Fear of Public Speaking and How to Overcome It.

    Public speaking is one of the things people fear more than dying. I know, because I was one of them. In this episode I share we experience of how to get over the fear of public speaking. The solution, as you will hear, is very simple. All it takes is progressing in small steps, building confidence through practice. In this episode I also include a recent keynote I delivered in Stockholm. The speech starts at around 6 minutes.

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    Branding with Marty Neumeier - Part 2/2

    This is the second part of the Marty Neumeier interview. Marty is the author of The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius and The Brand Flip. In this episode we discuss the core principles of brands and branding, and we also talk about creativity and the process for innovation. Hope you enjoy!

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    Branding with Marty Neumeier - Part 1/2

    I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. It does not get better than this. Enjoy!

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    Brand Intervention with David Brier

    Great brands are built around great ideas, not great products. In this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there.

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    Motivation and Mastery. Qualities of the Extraordinary.

    Why are so few people truly motivated? How do you find that inner drive? Why are so many short-sighted and forget that mastery is the secret to becoming extraordinary, becoming creative and fulfilled? I share my late night wisdom on these two topics.

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    How to Create Transformational Change - with Lior Arussy

    Why are so many companies mediocre? Why do 9 out of 10 companies fail at transformation? This week, consultant, speaker and author Lior Arussy from Strativity Group answer these and many more questions related to customer-centric change and business transformation. Packed with good ideas and wisdom Lior draws many insights from his new book Next Is Now - 5 Steps for Embracing Change (available on Amazon). Hope you find this as valuable and insightful as I did.

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    Brand Culture with Denise Lee Yohn

    Culture has become one of the most, if not the single most critical driver of brand and business success. In this episode brand expert Denise Lee Yohn shares the best insights from her two bestselling books, What Great Brands Do, and her latest book Fusion. Highly insightful, very practical advice for anyone who wants to build a great brand.

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    Why brands and businesses fail, and how not to be one of them.

    Why are there so many mediocre, average, boring brands and businesses out there, so many companies struggling to make a living? In my 12 years as an entrepreneur and strategist, I encounter one strategic problem more than any other, and I see it nearly every week of the year. In this episode I talk about the core aspects of strategy, and how companies need to shift their focus in order to stand out and be extraordinary.

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    On Branding with Nick Westergaard

    For this episode of Extraordinary, I met Nick Westergaard, educator, speaker, consultant and author of Get Scrappy and Brand Now. Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven brand dynamics to stand out in a crowded, distracted world. Nick is also the host of the famous branding podcast OnBrand with Nick Westergaard, and he shares what you can expect when you host your own podcast.

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    What it (really) means to be customer-centric.

    What does it really mean to be customer-centric? In this episode I share my insights on what it means to be customer-centric, and how that can change the game for you. As you will learn, it's not just about focusing on who your customers are.

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    The Power of Non-Stop Learning

    In the knowledge economy, where we compete with brain power, your competitive advantage is your mindset, attitude and knowledge. But very few of us feed our brains with new stimulus, new ideas and knowledge. Why? In this episode I share my thoughts on the best way to gain competitive advantage for yourself. This episode was originally recorded in Miami, Flordia for my YouTube channel, and you can see the episode there.

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    Why Brand Means Business

    Most companies fail to reap the full rewards of branding because they fail to make the link to their core business. How are brand and business linked? Branding is still largely seen as a communications- or marketing activity, not as the business critical factor that it is. In this episode I share the most common views on branding insides companies, and why "strategic branding" is the the most sophisticated form of branding - the approach to building extraordinary brands and businesses.

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    The Psychology of Starting

    In this episode I talk about what prevent people from starting new things, from ventures, projects, businesses, or anything else that involves unpredictability and risk. I share the only two ways to anticipate the future, and my best advice for starting anything new. My mission with this podcast is to inspire as many people as possible to get over their fear and take steps toward realising their ideas, their visions and dreams.

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    Designing Value with Joe Pine

    Welcome to the very first episode of Extraordinary! In this episode I interview the legendary Joe Pine, author of books such as Mass-Customization, The Experience Economy, Authenticity, Infinite Possibility and Laws of Managing. Joe is also a TED-speaker and frequent writer in publications such as Harvard Business Review. In this episode, Joe shares many of his core ideas and theories on value creation, customization, experience and competition. Be ready to pull out your notebook, because this episode in filled with so many golden nuggets, so much insight and wisdom. The interview starts after my podcast intro at around 6 minutes. I am thankful for your feedback and engagement, and you can reach me at social media channels such as YouTube, LinkedIn, Instagram and Facebook. Or simply email me at tobias@wonderagency.com

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